The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. We deliver value to our members through advocacy, education and innovation.
As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities.
We exist to serve our members.
Our methods are advocacy, education and innovation.
We are the premier advocacy association for broadcasters.
We are helping the industry to build a strong and successful future.
We are educating America about broadcasting’s important role in their communities – acting as “first responders” in times of crisis and being the cultural glue that connects them to their family, friends and neighbors.
The mission should be supported in all communications and followed by proof points.
It can be used word-for-word in marketing pieces, membership materials and other high-level, overview documents.
Otherwise, the spirit of the mission should be expressed throughout the copy.
We envision NAB as a place that:
We envision NAB to be a place where people strive to be the best they can be and provide the best service to our members.
We are committed to being the voice of all broadcasters before Congress, the FCC, the administration and the courts.
We are setting a clear direction for where NAB is going in the future.
The vision is what NAB is always striving toward. It is not yet 100 percent achieved; it is a goal.
The vision gives NAB a reason for promoting its mission.
While rarely used word-for-word, specific themes from the vision can become important points in speeches and position papers.
Advocacy Education Innovation
The three main ways in which NAB reaches its goals.
The descriptor line should be used on corporate collateral such as letterhead and the website.
Unlike the tagline, it is not locked up with the logo, but maintains its own distinct placement on materials.
Expert
Forward-thinking
Dedicated
Collaborative
Expert: Having comprehensive and authoritative knowledge and skill.
Forward-thinking: Favoring innovation and development; progressive.
Dedicated: Devoted to a task or purpose; having single-minded loyalty and integrity.
Collaborative: Works closely with like-minded organizations and allies to achieve common goals.
Expert: Specialist, authority, skilled, adept, experienced, knowledgeable, professional
Forward-thinking: Progressive, dynamic, ambitious, pioneering, innovative, maverick, reforming, positive
Dedicated: Committed, devoted, steadfast, firm, resolute, focused, passionate
Collaborative: Said of NAB’s relationship with its members, but also of outside partnerships and initiatives
Champions
We are heavily invested in our members’ success.
We are tireless advocates for our members.
Position NAB in terms of an advocate and partner. Strong, positive language should pervade every communication.
Local broadcast stations and networks
Internal
NAB members and potential members.
NAB employees (so they can carry forth the brand).
The Hill and its influencers, including congressional staffers.
All materials should target leaders within the organizations we seek to work with.
Be concise.
Be direct.
Be specific.
Be persuasive.
Be inspired.
Regulators, legislators and policy influencers
The public
International broadcasters
Broadcast industry providers
Media
Other technologies
International members and potential members.
Associate members and potential members.
Members of the consumer media, including newspapers, magazines, websites, blogs.
Both complementary and competing technologies may be addressed by NAB initiatives.
All materials should target leaders within the organizations we seek to work with.
Be concise.
Be direct.
Be specific.
Be persuasive.
Be inspired.
Use specific examples.