NAB Futures Logo Usage
The NAB Futures logo uses a circular icon with an “F” inside it. The Futures logo is indicative of the event’s focus on next-generation and disruptive technology. While the look and feel of the circular “F” icon with the black and purple type treatment easily identifies Futures as an NAB event that is unique in its content and audience, the Avenir font used in the type treatment creates synergies with the larger NAB PILOT and NAB brands.
NAB Futures Logo Lockup
When using the logo lockup, it is important to retain the freespace standard that has been developed.
NAB Futures Logo Color Guide
The chart below displays the acceptable uses of color, ranked in order of preference.
The logo has the most impact when in color. Always strive to use this version.
Use if a black or 1-color logo is requested by a vendor or publication. Also may be used on fax sheets.
Use if a black or 1-color logo is requested by a vendor or publication and screen tints are possible. Also may be used on fax sheets.
Only used if a KO (knocked out) logo is requested by a vendor or publication.
This logo is made of two colors, PMS 526 and Black. Depending on print and budget considerations, the PMS version should be used where possible. It should be used in large format or high-end applications. Otherwise, the CMYK version is an acceptable option.
For 2-color Jobs
PANTONE®
526 C
C: 76
M: 100
Y: 7
K: 0
R: 101
G: 45
B: 137
#652d89
Black
C: 0
M: 0
Y: 0
K: 100
R: 0
G: 0
B: 0
#000000
NAB Futures Logo Size
In order to retain legibility with the association name spelled out, the smallest the logo can appear in print is 2"x 0.7".
In some instances, where the logo must be very small, printing restrictions may require the omission of the descriptor.
