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The NAB Pulse
FCC Chairman Julius Genachowski to Speak During 2010 NAB Show
Download High-Res Photo of Julius Genachowski
Federal Communications Commission Chairman Julius Genachowski, will deliver a keynote speech during the 2010 NAB Show in Las Vegas, show organizers announced today. Genachowski's remarks will be made on Tuesday, April 13 at 9 a.m. "We are delighted that Chairman Genachowski will be joining us at this year's NAB Show," said NAB President and CEO Gordon Smith. "As the world's largest showcase of technologies from across the communications ecosystem, we're pleased to present Chairman Genachowski with a high-profile platform to share his views on communications policy and the future of free and local broadcasting."
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Broadcast Management Session Spotlight: Creativity is King
Small and medium market stations rely on creativity and ingenuity to create winning ad campaigns for their advertisers. Gather real world examples of money-making initiatives that your station can put to use immediately during the NAB Show session, Small/Medium Market Idea Swap.
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Broadcast Management Session Spotlight: Thriving in Today's Market
What tactics, tools and training methods are employed by the most successful media sales professionals working today? Discover new ways to make your sales staff more profitable and efficient during the NAB Show session How to Thrive...Not Just Survive in Today's Market.
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New Closed Captioning Contact Requirements in Effect March 22
As we reported last month, the Federal Communications Commission (FCC) recently initiated new closed captioning requirements for TV stations. In addition to the new complaint process that started on February 19, stations will be required, starting March 22, to post updated and accurate closed captioning complain contact information on their Web site, and in some cases, in telephone listings.
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NAB Small Market Television Exchange is Heading West: September 23-25, Phoenix, Ariz.
Mark your calendar, make a Blackberry entry or tie a string around your finger! We want to see you there! The NAB Small Market Television Exchange is heading west to Phoenix, and as the planning committee works to put together another stellar program, we want your input.
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In Brief

NAB Files Comments In Support of National EAS Test
NAB filed comments in response to the Federal Communications Commission's (FCC) Second Further Notice of Proposed Rulemaking regarding a review of the Emergency Alert System (EAS). NAB supports the FCC's proposal for national, annual testing of EAS, and offered several recommendations to improve the value of the proposed exercises.
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Political Advertising Tip
Reminder to stations that are outside the political windows for lowest unit charge (45 days before a primary, 60 days before a general election or runoff): stations may not charge premium rates to candidates or their authorized committees. Section 315(b)(2) of the Communications Act expressly states that that charges made for the use of a station by a candidate outside the statutory period "shall not exceed the charges made for comparable use of such station by other users thereof." Should you have any political advertising questions during this election cycle, please call your station counsel or the NAB Legal department at (202) 429-5430.

NABEF Fellowships for NAB Executive Development Seminar - Application Deadline is April 30
The National Association of Broadcasters Education Foundation (NABEF) will award eight fellowships to people of color and women in broadcasting to attend the NAB Executive Development Seminar held July 26-29 at NAB headquarters in Washington, D.C. The seminar is designed to increase managerial effectiveness and provide the additional skills needed for career advancement.
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Help Prevent Illegal Underage Alcohol Consumption
As prom and graduation season approaches, it is important to raise awareness about the dangers of illegal underage drinking and educate America's youth on the importance of celebrating safely. Currently en route to stations, NAB's 27th annual Celebration Prom • Graduation guidebook contains facts, programming ideas and public service announcement (PSA) scripts that radio and television stations can use to broadcast lifesaving information to millions of people and keep our youth safe. Stations can also visit to download the Celebration Prom • Graduation guidebook and obtain PSA scripts in both English and Spanish. For more information, contact NAB's Public Service Initiatives department at (202) 429-5448.

NAB Public Service Pavilion at the 2010 NAB Show
Visit the NAB Public Service Initiatives Pavilion at booth #N6138 in the North Hall at the 2010 NAB Show. Stop by to obtain free public service materials designed to meet all of your station's public service needs. More than 20 national nonprofit organizations will be represented at the NAB Public Service Pavilion and will be providing a variety of free public service materials. For more information about the NAB Public Service Pavilion, contact NAB's Public Service Initiatives department at (202) 429-5448.

NAB Show Brings Attendees Down the 3D Rabbit Hole With an Eye-Popping "Alice in Wonderland" Afternoon
The NAB Show has confirmed panelists for the Content Theater Session, "'Alice in Wonderland:' Turning Fantasy into Motion Picture Reality." Joining the line-up of industry leaders will be Art Repola, executive vice president of visual effects and production, The Walt Disney Studios; Ken Ralston, multi Academy Award-winning visual effects supervisor for the film; Corey Turner, stereographer for the film; and Tom Peitzman, co-producer/visual effects producer for the film.
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ESPN to Show Footage, Share New Details About Upcoming S3D Network at 2010 NAB Show Content Theater Session
The NAB Show has announced the participants in a Content Theater session titled "ESPN: Scoring a Field Goal in S3D Sports." The panelists will be Anthony Bailey, vice president emerging technologies, ESPN; Phil Orlins, coordinating producer, ESPN X Games; Vince Pace, CEO and cinematographer, PACE; and Bob Toms, vice president, production enhancements and interactive TV, ESPN.
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2010 NAB Show Takes Attendees Deep into the Cosmos With a Telescopic Look at "Hubble 3D"
The NAB Show has announced the participants in a Content Theater session titled "Hubble 3D: Filmmaking in Outer Space with IMAX Technology." The panelists will be Toni Myers, director and producer of "Hubble 3D"; David Keighley, executive vice president, IMAX; Brian Bonnick, executive vice president of technology, IMAX; and Larry O'Reilly, executive vice president of theatre development, IMAX. Perry Hoberman, an associate professor at the University of Southern California's School of Cinematic Arts, will moderate. The panel will take place on Tuesday, April 13 at 3 p.m.
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Visit TowerSource at the NAB Show
NAB has teamed with TowerSource to provide NAB members with more opportunity and enhanced services to increase revenues for your vertical asset towers. TowerSource services allow NAB members to promote their broadcast tower assets for lease or sale. As an NAB member that lists its vertical assets with TowerSource, you will have access to resources that will help drive awareness, expand relationships and develop new business within the wireless broadcast market. Visit TowerSource at the 2010 NAB Show in the central hall, booth C760, or visit them online at

The 2010 NAB Legal Calendar is available here.



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