In addition to providing Americans' most trusted news, local TV and radio stations and broadcast networks promote voter education and engagement by hosting debates, organizing get-out-the-vote campaigns and interviewing candidates.
To combat online misinformation and keep Americans informed with news they can trust, broadcasters invest in quality, accurate journalism. Several broadcast groups and networks have dedicated teams and partnerships working to fact-check viral stories and claims.
"Technology is changing at an unprecedented pace," said Wendy McMahon, CEO of CBS' news, stations and media ventures operations. "And the challenges created by the rise of generative AI, fake videos, and misinformation are too great for us not to meet head-on."
Working with TEGNA's 49 newsrooms across the country, the VERIFY team evaluates stories or claims, with a special focus on those submitted by the public. One recent story examined the use of generative AI in political ads.
The NBCU Academy from Comcast NBCUniversal is a free, multiplatform education program for developing new skills and advancing careers in journalism, media and tech. It includes extensive tools and resources for topics like media literacy and misinformation.
Hearst Television partners with FactCheck.org, a project of the Annenberg Public Policy Center, to produce segments combating misinformation for its stations across the country. Following the firestorm of misinformation around the Israel-Hamas war, Hearst Washington correspondent Jackie DeFusco shared a segment on detecting misinformation , including tools and best practices the FactCheck.org team uses to separate fact from fiction.
Programs like "Looped In: Chicago" from Audacy or the "Philadelphia Community Podcast" from iHeart Media provide diverse perspectives and thorough explorations of stories that impact their communities and the world.
Send details on your station's election coverage, debates and get out the vote efforts to NAB Director of Public Affairs Melissa Eastlake at meastlake@nab.org.
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