Broadcasters: Building a Stronger Democracy in Election 2020

Broadcasters’ commitment to driving civic participation and educating voters has a powerful impact. When it comes to informing and motivating citizens, no platform has more influence or is more trusted than broadcast radio and television.

This year, voter registration has been hard hit by the COVID-19 pandemic. Now more than ever before, local stations can serve a vital role in helping Americans understand the importance of exercising their right to participate in the democratic process.

In this toolkit, you will find ideas to help promote voter registration, education and turnout. By making election issues and candidates a cornerstone of your on-air and online programming, you give your listeners and viewers the political knowledge they need to cast an informed vote.

Thank you for your efforts in engaging Americans in the 2020 electoral process. Your dedication contributes to a stronger democracy. Don’t forget to share your efforts with us so we can amplify your good work with policymakers. Email Suzie Raven, senior manager of Public Affairs at NAB.