Staying informed is essential in today's ever-changing media landscape. NAB directs and conducts research projects that strengthen broadcasters' position on public policy issues and provides broadcasters with information to help them make informed business decisions.
NAB's Committee on Local Television Audience Measurement (COLTAM) is comprised of broadcast industry research executives representing NAB member television stations and groups. In addition, ex-officio committee seats are designated for representatives of other relevant industry groups, such as the Media Rating Council and the Television Bureau of Advertising.
The NAB Committee on Local Radio Audience Measurement consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio.
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