Google News Initiative AI Training for Broadcasters

Exclusive NAB Member Benefit

Free live virtual AI training designed specifically for broadcasters.

Build practical AI skills that can help your team strengthen journalism and content workflows, better understand and engage audiences, and support digital revenue.

Artificial intelligence is changing how broadcasters create and verify content, understand audience behavior, build loyalty and support sustainable operations. To help NAB member stations build practical skills, NAB and the Google News Initiative are offering a free virtual training series focused on real-world broadcast workflows. While the training features Google tools and technologies, the skills and strategies covered can support broader newsroom, audience and revenue operations.

Registration Now Open: Audience and Revenue Track

Kickoff: Thursday, September 24, 2026
Registration Deadline: Friday, September 11

Build practical skills to better understand your audience, strengthen engagement and loyalty, and grow digital revenue.

This track provides a data-backed roadmap and practical Google tools to help broadcasters better understand audience behavior, optimize engagement and retention, and build stronger strategies for subscriptions and contributions.

Participation in the current Journalism Track is not required. Current Journalism Track participants who want to continue with the Audience and Revenue Track must register separately.

At a Glance

• Free for NAB member stations.
• Seven live virtual sessions.
• September through December 2026.
• 12 p.m. PST/ 3 p.m. EST.
• Designed for station personnel involved in audience development, analytics, digital strategy, engagement, marketing and revenue.
• No participation in the Journalism Track required.
• NAB encourages stations to register multiple team members.

Audience and Revenue Track Schedule

Kickoff Session: September 24, 2026
An introduction to the Audience and Revenue Track and a preview of the tools, strategies and skills covered throughout the series.

Audience Analytics and Engagement Lab: October 8, October 19 and November 5
Learn how to use audience data to understand content impact, improve website engagement, strengthen loyalty and build habits that drive long-term retention.

Digital Revenue Strategies Lab: November 19 and December 3
Explore strategies for building your audience funnel, identifying and engaging your most loyal users, and converting and retaining supporters.

Program Wrap-up: December 17
Recap key lessons and explore strategies for growing subscriptions and contributions.

Why This Matters

Building sustainable audience and revenue strategies starts with understanding how people discover, engage with and return to your content. This training will help participants use audience data and practical tools to make evidence-based decisions, strengthen loyalty and create clearer pathways from engagement to conversion.

What You'll Learn

• Use audience data to better understand audience behavior and content impact.
• Build audience segments based on real user behavior.
• Improve website engagement, search visibility and user experience.
• Strengthen loyalty and long-term retention.
• Build and optimize the audience funnel across engagement, retention and conversion.
• Convert and retain supporters through stronger digital revenue strategies.
• Grow subscriptions and contributions while reducing friction in the conversion process.
• Use Google Analytics 4 (GA4) and News Consumer Insights (NCI) to better understand audience behavior and content impact.
• Build actionable audience segments, including the “Brand Lovers” framework for identifying highly engaged users with 15+ monthly visits.
• Improve content discovery and on-site recommendations using Vertex AI Search.
• Strengthen search visibility, site performance and user experience through Core Web Vitals and structured markup (Article, NewsArticle and VideoObject).
• Build and optimize the audience funnel across engagement, loyalty, retention and conversion.
• Use Reader Revenue Manager to grow subscriptions and contributions while reducing friction in the conversion process.
• Convert and retain supporters through automated onboarding workflows and stronger digital revenue strategies.

Register by September 11

Journalism Track - Currently Underway

The Journalism Track is currently underway and concludes September 17. Registration for this track is closed.

This track focuses on practical applications of AI for journalism, news production and content creation.

Journalism Track Schedule

Kickoff Session: July 9, 2026
An introduction to AI for journalism and a preview of the tools, techniques and skills covered throughout the series.

Content Creation Labs: July 23, August 6 and August 20
Learn how to use AI to support story development, content creation, multimedia storytelling and newsroom workflows.

Research and Verification Labs: September 3 and September 17
Explore tools and techniques for deep research, document analysis, fact-checking, content verification and identifying synthetic media.

Frequently Asked Questions

Who should attend the Audience and Revenue Track?
The training is designed for NAB member station professionals working in areas such as audience development, analytics, digital strategy, engagement, marketing and revenue.

Do I need to have participated in the Journalism Track?
No. The Audience and Revenue Track is a new opportunity and is open to eligible professionals at NAB member stations regardless of whether they participated in the Journalism Track.

I'm already registered for the Journalism Track. Do I need to register again?
Yes. Registration does not carry over. Journalism Track participants who want to participate in the Audience and Revenue Track must complete a new registration.

Can multiple staff members from the same station participate?
Yes. NAB encourages stations to register multiple team members and to share the opportunity with colleagues whose roles align with the training.

Is there a cost?
No. This training is provided free as an exclusive NAB member benefit.

Are sessions live or on demand?
Sessions are live and virtual.

Do I need prior AI experience?
No. The program is designed to help broadcasters build practical AI skills regardless of previous experience.

When does registration close?
Registration for the Audience and Revenue Track closes Friday, September 11, 2026. The track kicks off Thursday, September 24, 2026.

Register Your Team Today

NAB encourages stations to register multiple team members and take full advantage of this exclusive member benefit.

By registering, you acknowledge that NAB will share your registration information, including your name, contact information, organization and other information provided during registration, with Google to administer and facilitate this training program.

To help us verify eligibility, please enter the name of your NAB member station, company or parent organization when completing your registration.