Voter turnout is key. Turnout hit a 70-year low in 2014 (the last mid-term election), according to the Pew Research Center.
Share voter options. Direct listeners and viewers to tools that provide polling locations and hours. Provide deadlines and procedures for early voting and absentee ballots (check vote411.org). Promote off-peak times (10-11:30 a.m. and 1:30-3:30 p.m.).
Create how-to segments, showing voting devices and procedures used at polling places. Let voters know what to expect at the polls, including ID requirements. Highlight accommodations for people with disabilities or for people for whom English is a second language.
Spotlight voter questions. Bring in local officials to provide answers and keep a running FAQ on the election section of your station’s website and social media feeds.
Make it personal. When on air personalities show they care about voting, others in the community will, too. Use talent in your PSAs, and on Election Day, have reporters wear “I Voted” buttons or t-shirts. Ask a political question of the day or establish an issue of the day.