Census Bureau Accepting Ad Buy Proposals from Local Stations
NAB has been aggressively seeking federal advertising opportunities for local radio and television stations facing enormous economic challenges due to the pandemic. To that end, NAB has been in contact with the Census Bureau on utilizing local broadcast advertising to increase response rates to the census in areas where they fall below the national average. We're pleased that the Census Bureau announced a $75 million RFP process for spots that will target mostly rural areas beginning in August and September. As the media planning and buying window is extremely tight, we encourage stations that are interested in submitting a proposal to do so as soon as possible.
Defending Journalists' Rights: Resources Available to Stations Covering Protests
NAB continues to be concerned about recent violence against journalists who are legally covering covering the civil unrest throughout the nation. Click here for a list of resources and information to help stations navigate these dangerous situations.
Furthermore, NAB and the NAB Leadership Foundation have worked closely with broadcast journalists, station managers, news industry leaders and journalism educators to create a toolkit with guidelines for reporting on sensitive matters of race and religion. Access the Awareness in Reporting toolkit to learn more.
We're Adding Additional Content to NAB Show Express
NAB Show Express wrapped up in May, but it isn't over! Content is still available on-demand with more being added in the coming months. We'll continue to feature sessions covering the trends and topics relevant to your career to keep you up-to-speed and your skills sharp. Exhibitors have setup dynamic profiles for you to explore their products and take your questions. Continue to check out the website to see the added content.
Utilize the Election Toolkit to Help Increase Voter Registration and Participation
NAB's 2020 Election Toolkit provides radio and television broadcasters with ideas and resources to help increase voter registration, education and turnout, as well as guidance on how to identify misinformation and fact check statements from political candidates. It offers tips for helping get out the vote, information on sponsoring debates and ideas for social media engagement and includes sample PSA scripts.
We encourage stations to send stories of your election and debate coverage to Suzie Raven, senior manager, NAB Public Affairs, at sraven@nab.org so that we can promote what your station is doing to help build a stronger democracy. Also, in the coming weeks, NAB will make voter registration PSAs available to stations to support this effort. Stay tuned!
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