Census Bureau Accepting Ad Buy Proposals from Local Stations

NAB has been aggressively seeking federal advertising opportunities for local radio and television stations facing enormous economic challenges due to the pandemic. To that end, NAB has been in contact with the Census Bureau on utilizing local broadcast advertising to increase response rates to the census in areas where they fall below the national average. We're pleased that the Census Bureau announced a $75 million RFP process for spots that will target mostly rural areas beginning in August and September. As the media planning and buying window is extremely tight, we encourage stations that are interested in submitting a proposal to do so as soon as possible.

Information about the submission process and the Census Bureau's media campaign can be found here.

The Census Bureau's media vendor, Team Y&R, is accepting proposals here.

We will keep you updated as this process unfolds and continue to work with federal agencies to urge them to direct their ad buys to local broadcasters. If you have any questions, don't hesitate to contact your NAB Membership Concierge at (202) 775-2555 or membership@nab.org.