The NAB HD Radio Multicast Award was established in 2007 and recognizes stations utilizing HD Radio technology through innovative or groundbreaking programming on a multicast channel. Stations were asked to submit information including programming, on-air personalities, promotions and branding elements that establish the multicast channel with a separate identity from the main station. KBCO-FM Denver's "The Studio C Channel" and WRIF-FM Detroit's "Riff2" were the first stations to receive the NAB HD Radio Multicast Award.
