WASHINGTON, DC - The National Association of Broadcasters and the USA Bid Committee are working together to encourage the International Federation of Association Football (FIFA) to select the United States as the World Cup soccer host country for the 2018 or 2022 games.
To promote this initiative, the USA Bid Committee, a nonprofit organization advocating to bring the World Cup to the U.S., and the NAB will provide resources for broadcasters to use to encourage viewers and listeners nationwide to sign a petition supporting the U.S. as a World Cup host country. The petition will be delivered to FIFA in November, prior to the December date when the host country decision will be announced.
"This is a great chance for local broadcasters to activate our tens of millions of viewers and listeners in bringing the World Cup to America," said Executive Vice President Dennis Wharton. "We hope radio and television stations will consider getting the word out to their audiences by utilizing the resources provided by NAB and the USA Bid Committee."
NAB and the USA Bid Committee will provide broadcasters with television spots, radio scripts, web ad banners and social media tools encouraging viewers and listeners to sign the petition advocating the U.S. as the 2018 or 2022 host country of the World Cup. For additional information, visit NAB and GoUSABid.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.