WASHINGTON, DC -- The National Association of Broadcasters (NAB) announced it will offer a new webcast series, titled NAB Virtual Academy for Radio: Big Ideas for Small Markets. Radio's leading consultants, trainers, broadcasters and personalities will host the live, interactive webcast series, which will include tangible solutions to challenges faced every day by small market broadcasters. This exclusive NAB member benefit begins on Tuesday, October 2, with additional webcasts on November 15 and February 12, 2013.
"We are pleased to offer a series of webcasts that specifically address the unique challenges facing small market Radio stations," said NAB Executive Vice President, Radio, John David. "The information presented will empower broadcasters to maximize their potential."
Valerie Geller, president, Geller Media International, will host the first webcast, titled "Powerfully Engage and Grow Your Audience by Mastering Social Media." Geller will discuss low-cost, high-return social media tips that will allow small market radio stations to increase audience engagement, ratings and advertiser response. Doug Stephan, host, "Doug Stephan's Good Day!" will provide opening remarks.
The second webcast, "Tips to Recruit and Retain the Best," takes place on November 15. Laurie Kahn, president and CEO, Media Staffing, will discuss how to effectively manage multiple properties, build a staff that will grow station revenue and compete with other local employers. Steve Newberry, president and CEO, Commonwealth Broadcasting Corporation, will provide opening remarks. The final webcast, "Ten Ways to Master Managing Multiple Stations," will include organizational and human resource advice and cost-cutting strategies.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.