Vaccine Education Toolkit

Webinars and Podcasts

Upcoming Webinar

Covering the Vaccine Rollout
How to Connect with Audiences

Wednesday, March 17

With a slow rollout of COVID-19 vaccines, it’s a story for health journalists to cover for the next several months or longer. Learn about more resources and how to reach your audiences with some of the authors of the Vaccine Education Toolkit, a project geared for journalists. Created after a survey by the Donald W. Reynolds Journalism Institute with help from the National Association of Broadcasters and the National Association of Chain Drug Stores, the toolkit lets you dig through survey findings and finding data sources, leading experts and more. The webcast can help you find stories and make deadlines.

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On-Demand Webinars

How Do We Return to Normal?
Building Trust in the COVID-19 Vaccine

Wednesday, Feb. 24

Hear from Mollyann Brodie, the executive director of the Kaiser Family Foundation's Public Opinion and Survey Research Program, about the Americans who are hesitant, how to reach them, what information they most want to hear and learn about and what messages resonate.

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Fireside Chat with Dr. Anthony Fauci: Posted Feb. 9

Moderated by Governors Deval Patrick and Dirk Kempthorne, this webinar was produced by the COVID Collaborative.

Expert Insights Webinar: Posted Jan. 21

A discussion featuring Dr. Peter Marks of the Food and Drug Administration and Kathleen Jaeger of the National Association of Chain Drug Stores (NACDS), who share their insights on the COVID-19 vaccine safety, efficacy and distribution plans.

NAB Podcast: Posted Jan. 19

Andrew Finlayson, executive vice president of Digital and Social Media Strategies and Dan Reines, Senior Vice President of Research, both from SmithGeiger, discuss the data behind the toolkit and and map out station messaging best practices on the subject.

Research Data Webinar: Posted Jan. 15

Researchers from SmithGeiger join Randy Picht of the Reynolds Journalism Institute and NAB's Michelle Lehman to discuss how recent research can provide guidance to local journalists. (Run time: 18 minutes).


These materials have been developed for educational purposes only, not as a substitute for professional medical or legal advice. Should you have questions or concerns about any topic described here, please consult your medical or legal professional.

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