Vaccine Education Toolkit

Webinars and Podcasts

On-Demand Webinars and Podcasts

April 23, 2021

Fireside Chat with Dr. Rochelle Walensky from COVID Collaborative

Centers for Disease Control director Dr. Rochelle Walensky spoke with the COVID Collaborative on April 23 about reopening schools and the economy.

April 1, 2021

Communities of Color Vaccine Education

Educating communities of color on COVID-19 vaccines is a priority for radio stations across the nation. In this virtual and interactive 45-minute Q-and-A Mollyann Brodie, executive director of the Kaiser Family Foundation's Public Opinion and Survey Research Program, will share data on the types of vaccine education messaging that resonates best within communities of color and answer your questions as they pertain to creating effective on-air and online vaccine education campaigns.

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March 25, 2021

Building Ethical and Profitable Vaccine Awareness Client Campaigns

As vaccination rates across the country increase there is an opportunity for your station to pair vaccine awareness with on-air client campaigns. During this 30-minute webinar members of SmithGeiger and Elevate unveiled case studies of how various stations across the country are involving clients and making revenue gains while promoting and reporting on the ongoing vaccinations. The webinar also highlighted the opportunities available in the wider healthcare industry and discuss how your station should be engaging with clients in that category now. Presented by Nicole Bergen, founder and chief researcher, Elevate, and Andrew Finlayson, executive vice president, Digital and Social Media, SmithGeiger.

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Feb. 24, 2021

How Do We Return to Normal?
Building Trust in the COVID-19 Vaccine

Hear from Mollyann Brodie, the executive director of the Kaiser Family Foundation's Public Opinion and Survey Research Program, about the Americans who are hesitant, how to reach them, what information they most want to hear and learn about and what messages resonate.

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Feb. 9, 2021

Fireside Chat with Dr. Anthony Fauci

Moderated by Governors Deval Patrick and Dirk Kempthorne, this webinar was produced by the COVID Collaborative.

Jan. 21, 2021

Expert Insights Webinar

A discussion featuring Dr. Peter Marks of the Food and Drug Administration and Kathleen Jaeger of the National Association of Chain Drug Stores (NACDS), who share their insights on the COVID-19 vaccine safety, efficacy and distribution plans.

Jan. 19, 2021

NAB Podcast: Posted Jan. 19

Andrew Finlayson, executive vice president of Digital and Social Media Strategies and Dan Reines, Senior Vice President of Research, both from SmithGeiger, discuss the data behind the toolkit and and map out station messaging best practices on the subject.

Jan. 15, 2021

Research Data Webinar

Researchers from SmithGeiger join Randy Picht of the Reynolds Journalism Institute and NAB's Michelle Lehman to discuss how recent research can provide guidance to local journalists. (Run time: 18 minutes).


These materials have been developed for educational purposes only, not as a substitute for professional medical or legal advice. Should you have questions or concerns about any topic described here, please consult your medical or legal professional.

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