In partnership with the Administration and the Ad Council, we are providing a list of communities with large vaccine hesitant populations where additional education and outreach is needed. We urge broadcast stations to check the list below and consider increasing educational programming regarding COVID-19 vaccines if your community is impacted. Research suggests bringing in trusted medical voices from the community to answer viewer and listener questions is most impactful.
The Ad Council's "It’s Up to You" campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence.
Black doctors, nurses and researchers dispel misinformation and provide Facts about COVID-19 vaccines in a campaign from Greater Than COVID and the Black Coalition Against COVID.
The Ad Council and COVID Collaborative announced new PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter.
The U.S. Department of Health and Human Services has provided talking points to help increase vaccine confidence while reinforcing basic prevention measures.View Talking Points
Courtesy of the National Association of Chain Drug Stores (NACDS), licensed for use in the U.S. only.