WASHINGTON, D.C. – In response to the FCC's approval of a Notice of Proposed Rulemaking affecting children's television programming rules, the following statement can be attributed to NAB Executive Vice President of Communications Dennis Wharton:
“NAB thanks the FCC for its proposal to update children’s television programming rules and Commissioner O’Rielly for his leadership on this issue. Broadcasters remain committed to delivering educational programming to kids. But given the seismic changes in how children consume media, it makes perfect sense for the Commission to take a fresh look at these regulations. We will work with the FCC and other stakeholders to craft common-sense, flexible and effective rules that allow local TV stations to continue serving the educational needs of children.”
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.