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FOR IMMEDIATE RELEASE
February 12, 2016
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Ann Marie Cumming
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2016 NAB Show to Host Kaleidoscope Virtual Reality Showcase

-- Showcasing the best in cinematic virtual reality and immersive experiences --

WASHINGTON, D.C. -- NAB Show has partnered with Kaleidoscope, the largest community for virtual reality (VR) creators, to host the inaugural Kaleidoscope VR Showcase at NAB Show, which will take place April 18 – 21 in Las Vegas.

The Kaleidoscope VR Showcase at NAB Show will feature groundbreaking virtual reality films and immersive experiences, which hail from North America, Europe, South America and beyond. For the first time, NAB Show attendees will have the opportunity to travel to virtual worlds and experience the most innovative narrative, environmental and interactive content.

“With the rapid evolution of media and entertainment, it’s clear that virtual reality will play a prominent role in the future of film and broadcasting,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “Kaleidoscope will be a major highlight of our virtual reality educational programming – we can’t wait to see what this next generation of artists brings to the NAB Show floor.”

Founded in 2015 by entrepreneur René Pinnell and former Industrial Light & Magic technical director Michael Breymann, Kaleidoscope empowers independent VR artists and works to promote the visibility of VR as the new frontier of film and entertainment. Previous to its involvement with NAB Show, the inaugural Kaleidoscope VR Film Festival toured across the North American continent, visiting ten cities that included Austin, Los Angeles, New York, Vancouver, and more in 2015.

“As the home of unique and award-winning virtual reality content and artists, Kaleidoscope is thrilled to bring this new frontier of experiential entertainment to NAB Show,” said René Pinnell, co-founder of Kaleidoscope. “The success of our North American tour highlighted the resounding interest in this medium, and the artists that are its pioneers. There’s no better place to showcase this extraordinary movement in media than at NAB Show.”

News media registration is available here.

About NAB Show
NAB Show, held April 16-21, 2016 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About Kaleidoscope
Founded in May 2015 by entrepreneur René Pinnell and former Industrial Light & Magic technical director Michael Breymann, Kaleidoscope works with independent artists to produce virtual reality films for brands, entertainment companies, and the general public. As the largest community for VR creators, Kaleidoscope’s mission is to empower independent artists by promoting their work, producing original content, fostering new talent and raising the visibility of virtual reality as the new frontier of film and entertainment. For more information, please visit Kaleidoscope’s website and follow Kaleidoscope on Twitter.