WASHINGTON, D.C. – Three times as many Americans tuned into broadcast television news channels than cable news networks to watch President Barack Obama's September 10 speech regarding U.S. military actions against the extremist group Islamic State of Iraq and Syria (ISIS), according to recently released Nielsen data.
According to Nielsen, more than 34 million people watched the speech as it aired live on 14 networks from 9:00 to 9:15 p.m. A total of 25.9 million people watched the speech on a broadcast network (ABC, CBS, NBC, Fox, AZTECA America, MundoFox, Telemundo and Unimas) while 8.4 million people watched it on a cable network (Al Jazeera America, CNN, CNBC, Fox Business Network, Fox News Channel and MSNBC).
"Once again, broadcast television was Americans' top choice to watch an event of national importance," said National Association of Broadcasters Executive Vice President of Communications Dennis Wharton. "As we've seen time and again during presidential debates, State of the Union addresses, and during coverage of tragedies, viewers flock to broadcast news over cable."
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.