WASHINGTON, D.C./NEW YORK -- The Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) announced today that representatives from Allstate Insurance Company and Leo Burnett will participate in a Q&A at the 2014 Radio Show Advertiser Luncheon. Allstate is one of the country's leading broadcast advertisers. The event, sponsored by Katz Radio Group, will be held on September 10 at the Indiana Convention Center in Indianapolis.
RAB President and CEO Erica Farber will moderate a discussion with Amanda Polito, director, and Jamie Liszka, senior manager at Allstate and Christopher Warmanen, executive creative director at Leo Burnett, Allstate’s creative agency partner.
Allstate is the nation's largest publicly held personal lines insurer, and is widely known through the slogan "You're In Good Hands With Allstate®." Allstate has a longstanding partnership with the radio industry through various content integrations and creative radio campaigns.
"The Advertiser Luncheon is a not-to-miss Radio Show highlight and a tremendous opportunity for attendees to hear from radio's top clients," noted Erica Farber, president and CEO, Radio Advertising Bureau. "Our guests are key decision makers, and will share insights about what’s most important to the Allstate brand, and how the radio industry can continue to be a valued media partner."
As Director, Integrated Marketing Communications, Amanda Polito oversees the planning, creative development and execution of all local, regional and catastrophe response advertising for Allstate. In addition, she oversees several agent marketing programs including the co-op advertising and direct mail programs. Amanda joined the Integrated Marketing Communications department at Allstate in October 2002.
Prior to joining Allstate, Amanda worked in communications for both the cable industry and for another insurance company. Amanda received her Bachelor’s degree in Public Relations from Illinois State University.
As Senior Manager, Integrated Marketing Communications, Jamie Liszka leads the execution of local and regional advertising for the 14 regions in Allstate's East and West Territories and for Allstate Canada. In addition, Jamie has been instrumental in expanding Allstate's Hometown Insurer campaign in Chicagoland as well as expanding Allstate’s local advertising agent integrations. Jamie joined Allstate in September of 2010.
Prior to joining Allstate, Jamie worked for Starcom Worldwide for 12 years where he led multiple teams and initiatives across the agency - spending his last five years focused on new business development. Jamie received his Bachelor of Arts in Communications at St. Norbert College in DePere, Wisconsin.
Christopher Warmanen is a graduate of Wartburg College in Waverly, Iowa, and the Portfolio Center in Atlanta, Georgia. His client roster at Leo Burnett in Chicago has included Kraft, Toys "R" Us, Hallmark, Crayola, PetSmart and Exclusive Resorts. Currently, he’s an SVP Creative Director on the Allstate account where he leads local and LGBT-targeted marketing efforts. Christopher has won several awards for his work on Allstate campaigns, most recently receiving Creativity "Editor's Pick" for the "Safe In My Hands" short film and a Mosaic Award.
In 2011, Leo Burnett and Allstate won the first ever Radio Mercury Award for best integrated radio campaign. In addition, the teams have won several Gold and Silver Addys for Allstate local radio campaigns, most recently winning a Silver Addy for the Six Corners of Radio Campaign, using short range radio station broadcasts from billboards for drivers stuck in heavily trafficked intersections.
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the Radio Show
The 2014 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 10-12 in Indianapolis. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies for the digital age. To learn more about the 2014 Radio Show, visit www.radioshowweb.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.