WASHINGTON, D.C. -- The National Association of Broadcasters announced today that local radio and TV stations across America have donated airtime valued at over $26.4 million for NAB's "OK2Talk" mental health public service announcement campaign. This includes more than 231,050 TV and radio airings.
In response to today's announcement, NAB President and CEO Gordon Smith said, "Broadcasters' overwhelming support of this campaign is a testament to the industry's commitment to making a difference in the lives of viewers and listeners across America. Indeed, the tremendous public engagement in OK2TALK underscores the intense need for meaningful dialogue on mental health. We thank broadcasters for their phenomenal support of this NAB campaign and urge them to continue carrying these messages, particularly during the holiday season."
The PSA campaign, launched on July 23, directs people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.
OK2TALK.org has seen significant engagement following the launch of the campaign, with 713,000 page views, 19,953 followers and 4,500 submissions. The site has also seen more than 64,000 clicks on the "Get Help" button, which takes visitors to mentalhealth.gov/ and suicide prevention resources.
In addition to the thousands of broadcast stations that have committed air time and financial resources in support of OK2TALK, partners in the effort include: Active Minds, Bring Change 2 Mind, Each Mind Matters, Entertainment Industries Council (EIC), Mental Health America, the National Alliance on Mental Illness (NAMI), One Mind for Research and Tumblr. For more information about OK2TALK, visit nab.org/ok2talk.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.