WASHINGTON, D.C. -- NAB Show will launch "2nd Screen Sunday" at NAB Show in partnership with the 2nd Screen Society (S3), event organizers announced today. The afternoon conference at the Encore Hotel on Sunday, April 7 in Las Vegas will address and showcase the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content.
"Broadcast, sports and live entertainment are at the forefront of the second screen revolution," said S3 Executive Director Guy Finley. "At our NAB Show event, creative and technology leaders in the second screen space will demonstrate and explain how mainstream television is expanding the viewer experience to include complementary and contextual content to their personal devices and how it will change the way television and advertising are produced, delivered and experienced forever."
Preliminary conference sessions include:
Bring on the Brands: How (and Why) Advertising is Leading the 2nd Screen Charge
2nd Screen and Live Sports: From More Stats to More Camera Angles
Building a Successful 2nd Screen Strategy and Platform
By the Numbers: The Emerging $6 Billion 2nd Screen Industry
There's a TV App for That: Case Studies of Successful 2nd Screen Experiences
For program updates, click here.
Registration for this conference includes access to NAB Show exhibits. It may also be included as an add-on to SMART Pass or Conference Flex Pass packages. Click here to register.
About 2nd Screen Society
The 2nd Screen Society (S3) was formed to meet the needs of the rapidly evolving ecosystem for companion screen viewing of broadcast television and home entertainment. Through their events (held in NY and Los Angeles as well as at major trade shows throughout the world), committees and meetings, S3 represents and facilitates dialogue among an emerging industry of established corporations and start-ups that are defining the new second screen experience. The Society’s mission is to advance the creation, production and adoption of content, applications, devices and distribution systems within the 2nd Screen Engagement Ecosystem.
About NAB Show
NAB Show, held April 6-11 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.