National Association of Broadcasters


March 5, 2013
Ann Marie Cumming
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Ten Startups Selected to Participate in SPROCKIT at NAB Show

Featured Media and Entertainment Companies Offer New Innovations in Content Creation, Management and Delivery


Washington, D.C. -- NAB Show today announced the 10 up-and-coming companies invited to participate in a new NAB Show program, SPROCKIT. Featuring game-changing, market-ready startups, SPROCKIT will provide a platform for emerging companies to connect with and present before media and entertainment influencers at the 2013 NAB Show, scheduled for April 6-11, 2013 in Las Vegas.

Recruited for their innovative mobile, video, analytics and social technologies, and their high potential to have a considerable impact on the media and entertainment industry, the SPROCKIT companies offer a window into the future of content creation, management and delivery.

The 2013 SPROCKIT startups are the following:

Content creation-focused companies:

  • FlixMaster is a cloud-based interactive video building platform that powers online storytelling, e-commerce and e-learning like never before, transforming online videos into high-engagement business drivers.

  • NewsiT is a mobile and social platform that vets and verifies original crowd-sourced content and posts from social media in real time to help media and publishers attract, retain and monetize targeted, influential and committed consumers.

  • SnappyTV is the leading live, cloud video editing platform used by media companies to stream, edit and distribute clips and highlight reels from live TV and web streams to Twitter, Facebook, YouTube, OVPs and second screen audiences on mobile devices and the web.

Content management-focused companies:

  • Collective[i] is the first Big Data network with technology to convert sales, marketing and consumer data into revenue and insights delivered directly to business users.

  • Localytics is the leading provider of closed-loop mobile marketing and analytics solutions helping app publishers maximize user engagement, lifetime value and loyalty.

  • Standard Media Index tracks and aggregates real time media spend data so stakeholders better understand actual dollars going to every vendor across all sectors.

Content delivery-focused companies:

  • Everloop provides a unique, age-appropriate social media experience for children with customized micro-networks or "loops" that safely connect kid-relevant content, services, applications and experiences.

  • Shelby.tv is your community for video discovery. Watch personally curated channels featuring the best videos around and create a personalized ".tv" to share with the world.

  • Tivli brings live streaming television and TV Everywhere initiatives like HBO GO to college students on their terms: wherever they are, whenever they want, on all their devices.

  • The Whistle is the first sports media destination and community for kids, distributing pro and local sports on platforms kids use: TV, VOD, mobile, Internet and gaming.

SPROCKIT companies will have broad exposure at NAB Show to present their insights and innovations to industry decision makers, thought leaders and investors. The SPROCKIT program includes a live presentation stage, panel discussions with NAB Show's industry leaders and opportunities to meet with C-level executives. SPROCKIT companies will also be featured within NAB Show sessions like Turner Broadcasting's Start-Ups: Powering the Media Metamorphosis session on Monday, April 8.

"Technology is changing the media landscape faster and more profoundly than ever before and that is why we at Turner launched the industry's first media focused accelerator program, Media Camp, in 2012," said Balaji Gopinath, vice president of emerging technology, Turner Broadcasting System, Inc. "We are excited to see others in the media industry adopt and embrace this strategy and look forward to participating in SPROCKIT at the NAB Show to help contribute to the innovation occurring within the startup ecosystem."

"Through SPROCKIT, we're gearing startups for glory by spotlighting them on the industry's biggest stage," added Harry M. Glazer, founder and CEO of World Series of Start-Ups, LLC and the creator, director and co-producer of SPROCKIT. "Products and services from SPROCKIT companies are not just concepts, but industry-changing innovations that are positioned to disrupt the way we operate in this industry. SPROCKIT is hosted at NAB Show to give these companies access to industry decision-makers to forge partnerships that will shape the future of media and entertainment."

SPROCKIT is an invitation-only program, created in partnership with World Series of Start-Ups, LLC and Springboard Enterprises. Startups were evaluated and selected by Angel Capital Association, Dell Founders Club, NAB Show, National Venture Capital Association, Startup America Partnership, The Paley Center and Springboard Enterprises. SPROCKIT is sponsored by Convergent Wealth.

About NAB Show
NAB Show, held April 6-11 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

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About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.