WASHINGTON -- NAB today announced a record attendance of 600 registered participants at the Small Market Television Exchange, which started yesterday (Sept. 13) and ends tomorrow (Sept. 15) in Nashville. This year's attendance betters last year's total of 520 attendees, which was the previous all-time high for the event.
The Exchange is the only national meeting of corporate-level executives and sales managers from broadcast TV stations in the smallest television markets to discuss issues affecting their unique media environments. The event focuses on novel ways to attract emerging and non-traditional advertisers, suggestions to enhance a station's position in its local marketplace and tips to help turn good ideas into revenue-generating plans.
"The Exchange is the premier industry gathering for small market television broadcasters," said Madelyn Bonnot Griffin, managing partner at Lake Charles, LA-based National Communications, Inc. and co-chair of the Exchange's Revenue Projects Subgroup. "It is the only place for local stations to discover innovative and impactful ways to grow revenue and strengthen sales operations."
This year's event featured breakout sessions and panels covering topics such as automotive advertising, non-traditional revenue streams, social media usage, co-op grocery revenue and sales training. The Exchange also provided attendees an opportunity to meet with exhibitors and vendors who could benefit their businesses.
"The Roundtable provides group owners and operators the chance to discuss common challenges and opportunities," said Elizabeth Murphy Burns, president of Madison, WI-based Morgan Murphy Media and co-chair of the Issues Subgroup. "Our focus is on developing strategies that ensure a position for our businesses in tomorrow's communication space."
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.