WASHINGTON, D.C. -- In response to the FCC's "viewability" order, the following statement can be attributed to NAB Executive Vice President of Communications Dennis Wharton:
"NAB remains concerned that today's FCC decision has the potential to impose negative financial consequences on small local TV stations that are a source for minority, religious and independent program diversity across America. If that is the outcome, millions of viewers will be the losers. NAB will be reviewing our options with our Board of Directors.
"We would like to thank the members of Congress who urged the FCC to extend the viewability rule another three years, along with groups like Consumers Union that also weighed in on the side of local broadcasters."
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.