WASHINGTON, D.C. -- In response to the announcement by broadcast networks that they will begin displaying ratings information for programs viewed online starting in December, the following statement may be attributed to NAB Executive Vice President of Communications Dennis Wharton:
"NAB supports the broadcast networks' initiative. This represents a voluntary, good faith effort from distributors of the most popular programming to empower and educate parents in monitoring the viewing habits of children."
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.