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FOR IMMEDIATE RELEASE
July 12, 2011
For RAB inquiries
Leah Kamon
212-681-7219
For NAB inquiries
Ann Marie Cumming
202-429-5307
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Radio Show Super Session focuses on "The Road Ahead: Entertainment and Information in the Car"

WASHINGTON, D.C./NEW YORK -- The Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) announced today the addition of "The Road Ahead: Entertainment and Information in the Car" to the lineup of sessions for this year's Radio Show program. The super session will be held Thursday, September 15th at the Hyatt Regency Chicago.

Radio has been the king of in-car media for most of the history of the automobile, despite a constantly evolving environment featuring new devices and services. Presented by Arbitron, Edison Research and Scarborough Research, "The Road Ahead: Entertainment and Information in the Car" will address the past, present and future of entertainment, information and communications in cars. This multimedia session will provide insights about consumer interest and the adoption of various in-car media and technologies. It will include data measuring the shifts in behavior since the Arbitron/Edison 2003 "In Car" study - shifts brought on by the number of new options available in today's cars.

These new options, formed by the emergence of new technology, services and content providers, have created an evolution of the in-car environment. The super session will also examine new technology called "Automotive Telematics," which enables two-way communications between the car and information and entertainment services such as OnStar and Sync. These latest inventions and developments will be brought to life with video segments demonstrating how today's consumers obtain their information, entertainment and communicate while on the go.

"Radio remains the dominant in-vehicle resource for audio information and entertainment. It's the local listener's companion on the way to work and to shop," says Jeff Haley, RAB's President and CEO. "Understanding consumer use and attitudes about in-car information and entertainment can help the radio industry to remain essential on the 'Road Ahead,'" stated Haley. "We are excited to have the findings of this study revealed at Radio Show 2011."

Session panelists include:

Bill Rose, senior vice president, Marketing at Arbitron Inc., is responsible for leading Arbitron's marketing efforts for PPM electronic and diary-based audience measurement services in the U.S.

Larry Rosin, co-founder and president of Edison Research, has for over 17 years helped to build Edison into a leading name in media research and election polling.

Mark Manders, senior vice president of operations at Scarborough Research, brings more than 20 years of experience in both quantitative and qualitative radio audience measurement to lead the company's survey production and broadcast data quality assurance, among other functions.

For additional information on the Radio Show, visit www.radioshowweb.com.

About the Radio Show
The 2011 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 14-16 in Chicago. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age. To learn more about the 2011 Radio Show, visit www.radioshowweb.com.

News media interested in covering the Radio Show should contact Shauna Jones at 202-429-5350.

About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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