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FOR IMMEDIATE RELEASE
March 23, 2011
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show Announces Super Session Exploring the Future of Mobile TV

Washington, DC --The NAB Show will present a Super Session on mobile TV titled "Mobile TV: A Path to the Future." The session, taking place Monday, April 11 at the NAB Show in Las Vegas, will feature a discussion by industry experts on the adoption of the mobile TV platform and consumer interest in the service.

The Super Session will be moderated by Gary Arlen, president of Arlen Communications. Panelists include Saul Berman, Global Strategy & Change Services Leader, IBM Global Business Services; John Elliott, partner, Accenture Mobility; John Fletcher, analyst, SNL Kagan; Loren Lasley, VP Worldwide Sales, Siano Mobile Silicon; Randa Minkarah, VP Business Development, Fisher Communications Inc.; and Erik Moreno, SVP Corporate Development, FOX.

The panel will examine scenarios and potential business models for future mobile TV use and address consumer demand for the service. Discussion topics include best practices for breaking into the mobile video market, understanding consumer viewing habits, and the debate over ad-supported or subscription-based online programming.

"The competitive environment is critical in this conversation," Arlen said. "We'll look at mobile broadcast TV in the context of other Web-based video services that are available on wireless devices and as Apps on smartphones. We'll discuss what it takes for mobile TV to become a 'mainstream' service, and we'll try to identify some realistic timetables for this process."

In the exhibit hall, the Open Mobile Video Coalition (OMVC) and the Advanced Television Systems Committee (ATSC), together with NAB, will sponsor the Mobile DTV Pavilion (N4036) in the North Hall of the Las Vegas Convention Center. The pavilion will showcase products and services from more than a dozen organizations instrumental in the rollout of mobile DTV.

About the 2011 NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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