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FOR IMMEDIATE RELEASE
February 9, 2011
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Ann Marie Cumming
202-429-5307
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NAB Show Partners with Digital Media Wire for 2011 NAB Show

--Digital Media Wire to Produce Media Business Conference at NAB Show--

Washington, DC -- The NAB Show and Digital Media Wire have joined forces to launch the Media Business Conference at the NAB Show, both organizations announced today. The one-day conference, on April 13, will focus on the business issues impacting media companies in the digital age, including the new TV ecosystem, investments in infrastructure, online advertising, mobile entertainment, mobile apps, and social media.

The conference is designed to provide insight from executives from thriving media companies on innovative and successful business models in content distribution in the digital era. Topics include:

  • Monetizing the New TV Ecosystem: Smartphones, Game Consoles, Tablets and Flat Screens

  • Straight to (Online) Video: Is Branded Entertainment the 30-Second Spot of the 21st Century?

  • Going Mobile: Entertainment Marketing, Promotion & Distribution Via Mobile

  • Mobile Apps v Mobile Web: What's the Winning Formula?

  • Reinventing Advertising: The Evolution of Advertising for Television and the Web

  • Social Media 2.0 - Understanding & Engaging Your Community

"Each year a growing number of media executives attend the NAB Show to learn more about the industry's constantly evolving business and advertising models, and they have a particular interest in understanding the impact of the Internet," said NAB Executive Vice President, Conventions and Business Operations, Chris Brown. "We appreciate Digital Media Wire's expertise in creating high level forums to educate audiences on these topics and create networking opportunities for executives and other members of the content community who attend the NAB Show."

"We are thrilled to be partnering with the NAB Show to create an event that focuses on the important business issues surrounding content distribution in the digital age," said Ned Sherman, CEO and Publisher, Digital Media Wire. "This conference is significant in bringing together key industry players across entertainment, media, and tech industries to focus on the emerging distribution channels and business models that will make and break companies and ultimately define success in the future."

About the 2011 NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About Digital Media Wire, Inc.
Digital Media Wire is an events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring the leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry directory. For more information, please visit www.dmwmedia.com.

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About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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