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FOR IMMEDIATE RELEASE
April 7, 2010
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show Presents All-Star Chief Technologist Super Session on Future of Storytelling

WASHINGTON -- The NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, will present a Super Session titled "All-Star Session: Next Generation Storytelling" featuring cutting-edge demonstrations and a special 3D screening. The session takes place Tuesday, April 13 at the NAB Show in Las Vegas.

The "All-Star Session" is hosted by Phil McKinney, vice president and chief technology officer (CTO) of the Personal Systems Group at HP. Featured panelists are Ed Leonard, CTO of DreamWorks Animation; Kevin Lynch, CTO of Adobe; and Scott Dadich, Conde Nast creative director for WIRED.

These leading chief technologists and digital creatives in the entertainment, application and publishing industries will discuss the future of content creation, delivery and consumption as technology advancements rapidly change the possibilities for delivering news, information and entertainment.

Ed Leonard of DreamWorks will discuss the future of 3D movies, highlighting the session with a special advanced screening. Adobe's Kevin Lynch will offer details of the future of storytelling across a wide range of tools and devices. Scott Dadich will unveil a breakthrough example of the traditional magazine transformed for a new, all-digital and converged experience.

"Fueled by a technology and content revolution, storytelling is undergoing a complete transformation," McKinney said. "We'll explore what the next generation of content creation, delivery and consumption will look like across many forms of media and devices."

"We look forward to hearing from leaders in the craft of digital storytelling and experiencing some of today's most cutting-edge content during this dynamic NAB Show Super Session," said Chris Brown, NAB executive vice president, Conventions and Business Operations.

The session will also feature on-stage demonstrations of new technologies destined to impact media and entertainment, while discussions shed light on important changes to the existing production process.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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