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FOR IMMEDIATE RELEASE
March 22, 2010
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Ann Marie Cumming
202-429-5307
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NAB Announces Recipients of 2010 International Broadcasting Excellence Award

--Sri Lanka's Shree FM and India's MY FM to receive award during 2010 NAB Show--

WASHINGTON -- Sri Lanka's Shree FM and India's MY FM will receive the 2010 NAB International Broadcasting Excellence Award at this year's 2010 NAB Show, held April 10-15 in Las Vegas. The award recognizes international broadcasters that have demonstrated excellent leadership and originality in serving their audience through broadcast advancement or remarkable service to the community.

India's 94.3 MY FM tirelessly served their community, dedicating its airwaves to several philanthropic initiatives aimed at helping its listening area. With a broadcast network that spans 17 cities and seven states, MY FM successfully coordinated large-scale blood collection drives and clothing donation centers. A 10-day warm clothes drive alone provided clothes to more than 10,000 homes and spanned across three cities. The station also successfully initiated a voter education effort, launching a creative campaign to reach listeners with information on the importance of their vote.

One of the most popular stations in Sri Lanka, Shree FM has participated in several programs aimed at providing health care assistance to its listening audience. In 2008, Shree FM launched Shree Sathkaraka Rohala (Shree Mobile Medical Camp), which assists citizens living in economically-challenged communities with free health care services. A program solely financed through the radio station, Shree FM provided nearly $200,000 in medical services, assisting more than 57,000 individuals through the initiative.

Broadcasters across the globe consistently touch the lives of viewers and listeners in the towns and cities they serve. The NAB International Broadcasting Excellence Awards was established to help recognize those radio or television stations that demonstrate exceptional leadership and commendable dedication to their surrounding communities and listeners. A complete list of previous award recipients is available here.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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