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FOR IMMEDIATE RELEASE
March 17, 2010
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Laura Hart
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NAB Show Brings Attendees Down the 3D Rabbit Hole With an Eye-Popping "Alice in Wonderland" Afternoon

--Filmmakers Behind Disney's Latest Masterpiece Confirmed For Special Content Theater Session--

WASHINGTON, DC- The NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, has confirmed panelists for the Content Theater Session, "'Alice in Wonderland': Turning Fantasy into Motion Picture Reality." Joining the line-up of industry leaders will be Art Repola, executive vice president of visual effects and production, The Walt Disney Studios; Ken Ralston, multi Academy Award-winning visual effects supervisor for the film; Corey Turner, stereographer for the film; and Tom Peitzman, co-producer/visual effects producer for the film. The 2010 NAB Show will take place April 10-15, in Las Vegas.

"Alice in Wonderland," Tim Burton's imaginative take on Lewis Carroll's classic stories, stars Johnny Depp, Anne Hathaway, Helena Bonham Carter and Mia Wasikowska as Alice, and opened worldwide on March 5, 2010. The film blazes new trails in production design, hybrid live action, visual effects and conversion to stereoscopic 3D. This session will explore both the production and post production processes, and will describe the challenges of creating characters of unique heights and proportions. "'Alice in Wonderland': Turning Fantasy into Motion Picture Reality," will take place Monday, April 12.

"New digital technologies, including S3D, are changing the way we watch movies," said Chris Brown, executive vice president, conventions & business operations for NAB Show. "These creative experts will provide NAB Show attendees with a rare glimpse into the complex processes behind this highly anticipated, tentpole film."

Repola, who oversaw the visual effects of "Alice in Wonderland" has managed the visual effects of nearly 200 live action feature films, including such complex, ground-breaking projects as the "Pirates of the Caribbean" franchise, "The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe" and "Prince Caspian."

Ken Ralston serves as senior visual effects supervisor for Sony Pictures Imageworks, and is a five-time Academy Award winner with two additional nominations. In addition to his work on "Alice in Wonderland," Ralston has overseen the visual effects for a long list of blockbuster hits, including "Polar Express," "Beowulf," "Phenomenon" and several "Star Trek" films.

Tom Peitzman served as co-producer and visual effects producer for "Alice in Wonderland," adding to his impressive list of film credits, including "Watchmen," "Mission: Impossible III," "The Spiderwick Chronicles," "Lemony Snicket's A Series of Unfortunate Events" and "Planet of the Apes."

Corey Turner, an experienced stereographer, will also be joining the session. Most recently he served as a lead stereographer for "Alice in Wonderland." Turner was also a technical animator on several IMAX films, including "I Am Legend," "Beowulf" and "Monster House."

Content Theater Sessions are dedicated to showcasing cutting-edge content and first-looks, and have been a popular feature of the NAB Show for the past two years. The sessions are designed to demonstrate how the tools and technology on the NAB Show floor are being used to create today's most dynamic content. This year's line-up also includes "Into the Universe with Stephen Hawking," an in-depth look behind this Discovery Channel four-part television event, which will unveil his exceptional vision of the universe, using animation and cutting edge visual effects including live action and digitally enhanced NASA footage. Additional Content Theater sessions will be announced in the coming weeks.

About the Movie
From Walt Disney Pictures and visionary director Tim Burton comes an epic 3D fantasy adventure ALICE IN WONDERLAND, a magical and imaginative twist on some of the most beloved stories of all time. JOHNNY DEPP stars as the Mad Hatter and MIA WASIKOWSKA as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter. Alice embarks on a fantastical journey to find her true destiny and end the Red Queen's reign of terror. The all-star cast also includes ANNE HATHAWAY, HELENA BONHAM CARTER and CRISPIN GLOVER. The screenplay is by Linda Woolverton.

Capturing the wonder of Lewis Carroll's beloved "Alice's Adventures in Wonderland" (1865) and "Through the Looking-Glass" (1871) with stunning, avant-garde visuals and the most charismatic characters in literary history, ALICE IN WONDERLAND hit the big screen in Disney Digital 3D on March 5, 2010 (U.S. theaters).

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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