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FOR IMMEDIATE RELEASE
March 4, 2010
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Laura Hart
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NAB Show Highlights Prominence of Video Games in Digital Entertainment

--Industry leaders to focus on convergence, globalization and new markets--

WASHINGTON -- The NAB Show will for the second consecutive year feature a series of sessions focused on video games as an increasingly popular and integral part of the digital entertainment landscape. Three sessions on Wednesday, April 14 at the NAB Show in Las Vegas will delve into video gaming's convergence with other major media, international growth and the influence of women in the expansion of the industry.

Video game industry leaders from around the world will participate in panel discussions exploring the evolution of interactive content provided by video games in relation to the content lifecycle.

Convergence in Entertainment and Games
During this morning Super Session, leading games executive will discuss the future of collaboration in entertainment. Topics include the integration of video games, feature films, mobile applications and social networking, as well as new opportunities to generate revenue, share content and leverage new technologies. Moderator Megan Gaiser, president & CEO, HER Interactive will lead a discussion among panelists including Reto Bodmer, founder & COO, Evolved Games; Sebastien de Halleux, co-founder, Playfish and Dale Strang, CEO of Viximo.

Global Games: How International Markets Are Playing a Leading Role
Globalization has had a tremendous impact on the industry from the massive popularity of casual games in Asia, to leading innovations in development from the U.K. and India and financing partnerships across Europe. Industry veteran Dale Strang will lead a discussion on growth opportunities in an increasingly global market. The afternoon session is part of the new Broader-casting Conference and features Daniel Kim, CEO, Nexon Games and Sean Malatesta, CEO, Indiagames.

She's Got Game: Exploring the Rising Importance and Influence of Women in Interactive Entertainment
Representing more than 45 percent of the video game market, women are the fastest growing segment of the business. In this session, a panel of leading game developers and industry experts will discuss the impact of women on the production, marketing and commerce of video games. Topics include exploring revenue and branding opportunities by developing and marketing video game content that focuses on interests of women and girls and reflects them as primary characters. Moderated by Belinda Van Sickle, president, GameDocs and chair of Women in Games International, the session features Jennifer MacLean, CEO of 38Games; Kellee Santiago, president, That Game Company and Megan Gaiser, president & CEO, HER Interactive.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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