WASHINGTON, DC -- The Radio Advertising Bureau (RAB) and National Association of Broadcasters (NAB) today announced an expanded partnership of communications and events, including a combined Radio convention September 29-October 1, 2010 in Washington, D.C.
This natural extension of the relationship forged under one voice for radio in 2007 entails a long-term program of communications and events for radio sales and representation in Washington to coincide with "The Radio Show produced by RAB and NAB." More details on the fall convention will be forthcoming in early 2010.
"As part of the management structure of both NAB and RAB, I've long felt there was tremendous value in bringing both organizations closer together," said Steve Newberry, NAB joint board chairman and president and CEO Commonwealth Broadcasting Corporation. "This enhanced partnership is designed to positively address the needs of our radio station members and bring about proactive change for both of our trade associations."
"We're very pleased with our new partnership," said RAB President and CEO Jeff Haley. "As we further move our medium into a branded content and digital world, it is important we provide our members and clients with all the necessary touch points to see and hear how Radio is innovating for the future."
"NAB and RAB are very pleased to respond to the many requests to bring the best of the RAB and NAB together next year in Las Vegas, Washington DC and beyond," said NAB President and CEO Gordon Smith. "Increasing revenues at radio stations is a priority at both of our associations. Together, we can meet the demands of the business and seize opportunities that may never have surfaced otherwise. We believe that an annual communications and events dialogue provides us with those avenues."
In addition to a new and revised Radio Show, NAB and RAB will partner on programs such as the NAB Show in Las Vegas and other industry leadership events.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.