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August 18, 2009

The Jacobs Summit: Content is King

How to Create It, Market It, and Use Social Networking to Spread It

--Strategies to be discussed during 2009 NAB Radio Show--

WASHINGTON, DC -- The 14th annual Jacobs Summit, presented by Jacobs Media and the National Association of Broadcasters, will include two sessions featuring former Congressman Joe Scarborough, Mika Brzezinski and 'Buzzmarketing' author Mark Hughes. During the sessions, participants will learn about the elements needed to create a successful broadcasting program and will examine new marketing strategies that can help stations increase revenue in the current economic climate.

"The Summit has always been about great content, and this year is no exception," said Fred Jacobs, president of Jacobs Media. "Joe Scarborough and Mika Brzezinski bring it every morning on MSNBC's 'Morning Joe,' and Mark Hughes, the 'Buzzmarketing' maven, will present a great session about how stations can virally promote their content in these budget-challenged times."

During "America's Hottest Morning Show...Is On TV," Scarborough and Brzezinski will discuss how to prepare a successful radio-style show that resonates with audiences, as well as their success at integrating advertiser's into their program. Scarborough, host of "Morning Joe" and the syndicated Citadel Media radio program the "The Joe Scarborough Show," along with co-host Brzezinski, daughter of foreign policy expert and former National Security Advisor Zbigniew Brzezinski, will also participate in a question-and-answer style format with the audience that will examine the future of the radio business.

The second session, "Buzzmarketing without the budget - new and creative marketing strategies in today's economy," will be led by author and marketer Hughes. Hughes began his 'buzzmarketing' empire after selling his small startup, for $312 million. Since then, he has been considered the top authority on word-of-mouth marketing and creating buzz via the Internet. This session will provide attendees with information on how to utilize wireless and instant information strategies to present a strong marketing campaign on a tight budget.

As previously announced, the Jacobs Summit will be held Thursday, September 24 from 1-5 p.m. at the Pennsylvania Convention Center.

About The Jacobs Summit
The Jacobs Summit is known for presenting compelling panels and opportunities that broadcasters face, from DJ's to PD's, and CFO's to CEO's. While sometimes unconventional and controversial, but always smart, relevant, and current, the Jacobs Summit tackles issues that are top-of-mind for radio broadcasters.

About The NAB Radio Show
The NAB Radio Show is the largest annual convention for radio. This year's show, Sept. 23-25 in Philadelphia, delivers a one-of-a-kind networking opportunity for station professionals representing all format and market sizes.

Online registration is now available for news media reporters interested in covering the NAB Radio Show. Click here for additional information.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at


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