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FOR IMMEDIATE RELEASE
April 8, 2009
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Ann Marie Cumming
202-429-5307
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NAB Show Super Session to Examine Personalized Content Developments in the Media Industry

WASHINGTON, DC – Executives from The Carmel Group, Diego, Frame Media, Inc., Starz and ZillionTV will examine how developments in personalized television content will change the relationship between programmers, distributors, advertisers and television viewers during "Personalized Content: Is It TV's Next Given," an NAB Show Super Session. The session will be held in room S222 on Wednesday, April 22 at the Las Vegas Convention Center.

The advent of such services as interactive TV, DVRs and video-on-demand (VOD) has changed the way content is viewed by consumers and the way programmers, distributors and advertisers deliver content. During the "Personalized Content" Super Session, members of the executive panel will discuss the opportunities personalized television will provide for non-profit applications in emergency, government, and educational content arenas, as well as the new developments in personalized content that will impact the ever-changing media industry.

"Personalized Content" will be moderated by Jimmy Schaeffler, founder, Chairman and chief service officer (CSO) of The Carmel Group. Since 1995, The Carmel Group has provided analysis and consulting services for some of the world's largest telecommunications, computer and media companies. The author of NAB/Focal Press books Digital Signage - Software, Networks, Advertising and Displays: A Primer For Understanding The Business and DVRs: Changing TV and Advertising Forever, Schaeffler's work is regularly reported in Investor's Business Daily, Business Week, Time magazine and The Wall Street Journal.

Panelists include:

Mitch Berman, the chief executive officer (CEO) of ZillionTV, has 25 years of experience in multimedia entertainment and technology. Under his leadership, Mitch has spearheaded the launch of consumer entertainment services spanning cable, DBS, IPTV, Broadband, P2P, VoIP, wireless, interactive television, video-on-demand (VOD) and digital advertising insertion.

Greg Gudorf, the CEO and chief operating officer (COO) of Diego, has more than 30 years of experience in the consumer electronics industry and holds fourteen U.S. patents in the network and interactive TV fields. Prior to Diego, Gudorf was vice president of television marketing at Sony Electronics. During his tenure at Sony Gudorf led product development for one of the first HD digital cable-ready DVRs.

Ray Milius, the senior vice president (SVP) of programming operations at Starz, is responsible for managing teams in broadcast operations, post-production, engineering, transmission, media encoding and on-demand. Milius has more than 30 years of experience in the television industry, and has worked with NBC, CBS and ABC affiliates.

Alan Phillips, the CEO of Frame Media Inc., co-founded uLocate Communications, a leader in the application of location-based services, and Nurse.com, which was sold to a large healthcare company in 2002. Previous work experience includes six years as executive vice president (EVP) and chief information officer (CIO) at ZDNet. He also served as president of CNET's Market Intelligence division.

About the 2009 NAB Show
The NAB Show will take place April 18 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com. Online registration is now available for news media reporters interested in covering the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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