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FOR IMMEDIATE RELEASE
March 9, 2009
CONTACT
Ann Marie Cumming
202-429-5307
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Technology Innovation Awards Debut at 2009 NAB Show

WASHINGTON, DC – NAB Show organizers announced today that the National Institute of Information and Communications Technology (NICT) and NHK Science and Technical Research Laboratories are winners of the NAB Technology Innovation Awards. This new award recognizes organizations that bring exhibits and demonstrations of significant merit to the NAB Show, presenting advanced research and development projects in communications technologies. The awards will be presented Wednesday, April 22 during the NAB Show Technology Luncheon.

National Institute of Information and Communications Technology (NICT)
NICT is a national telecommunications research organization in Japan. The NAB Show will be the first venue outside of Japan where NICT will demonstrate some of the advanced imaging and sound technologies being developed in their labs. Working with their partners in the industry, the NICT demonstrations include holographic television, 3D displays without special glasses, 3D television programming being transmitted via broadband from Japan and a multisensory interaction system that explores human interface to communications media.

NHK Science and Technical Research Laboratories
NHK Science & Technical Research Laboratories (STRL) is the research and development arm of NHK, Japan's public broadcaster. Since its establishment in 1930, NHK Labs has been creating new broadcasting systems and devices in pursuit of its mission to research and develop next-generation broadcasting systems. NHK STRL demonstrations at the 2009 NAB Show will include an ultra-HDTV theater, with picture resolution 16 times that of HDTV and 22.2 channels of surround sound, and new technologies that reproduce 3D in HDTV and mobile DTV services based on Japan's digital broadcasting system, ISDB-T.

The Technology Luncheon will include a keynote presentation by digital media research scientist Mimi Ito, and will also feature the presentation of the prestigious NAB Engineering Achievement Awards. Since 1959, the awards have honored individuals who have made outstanding achievements and contributions in the broadcast engineering profession.

About the 2009 NAB Show
The NAB Show will take place April 18 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com. Online registration is now available for news media reporters interested in covering the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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