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FOR IMMEDIATE RELEASE
December 4, 2008
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Ann Marie Cumming
202-429-5307
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NAB Show Organizers Bolster Team with NATPE, Discovery Additions

--NATPE's Vergara joins as director of convention education--

--Ex-Discovery SVP to serve as executive producer for NAB Show Content Theater--

WASHINGTON, DC – NAB announced today that Christina Vergara has joined the NAB Conventions and Business Operations department as director of convention education. Vergara will work with NAB's educational partners on the execution of all conference programming related to the NAB Show. She joins NAB from the National Association of Television Program Executives (NATPE).

"Christina is a great addition to the NAB Show team," said NAB Executive Vice President of Conventions and Business Operations Chris Brown. "She has a depth of understanding and connection to the world of entertainment content and content players that will pay immediate dividends in helping us build a show conference program that reflects the leading edge in multiplatform content delivery."

Prior to joining NAB, Vergara spent 15 years with NATPE, working directly with the president on annual conference programs and overseeing speaker management for over 50 educational panels and sessions. Additionally, Vergara co-founded, programmed and produced the annual LATV Fest, expanding the TV Festival to a three-day event with nearly 60 educational sessions. She also managed membership activities, including recruiting, retention and member service development, and assisted with the coordination of the Educational Foundation's activities and programs.

NAB Show organizers also announced that Bob Sitrick, formerly senior vice president of live events and special production services at Discovery U.S. Networks, will serve as executive producer for the NAB Show Content Theater. The Content Theater showcases the most innovative cinema, television, online and mobile filmed entertainment and examines how it was created using new tools and technologies found on the show floor.

Sitrick has over 30 years of experience in live television production and operations. Sitrick spent 11 years at Discovery U.S. Networks, managing more than 50 live television shows and over 150 live events. In July, Sitrick left Discovery to form Bob Sitrick Productions, a consulting company managing live productions, remote and expedition productions and live events.

About the 2009 NAB Show
The NAB Show will take place April 18 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com. Online registration will soon be available for news media reporters interested in covering the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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