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FOR IMMEDIATE RELEASE
June 23, 2008
CONTACT
Dennis Wharton
202-429-5350
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NAB Response to RIAA-Backed MusicFIRST Stunt

WASHINGTON, DC – Responding to a public relations stunt coordinated by the musicFIRST Coalition, an organization backed by the Recording Industry Association of America (RIAA), NAB Executive Vice President Dennis Wharton issued the following statement.

"This is so lame that it barely warrants a response. Instead of sending fish to radio stations that advanced the careers of artists, RIAA should send food to the entertainers that foreign record labels have abused for decades."

Last week, several news outlets reported that rock band Poison had filed a lawsuit against its record label for back royalties. That news follows a similar lawsuit filed in February by the estates of Count Basie, Benny Goodman and several other musicians against Universal Music Group.

Conversely, both record label executives and artists have recognized the promotional value of free radio airplay on numerous occasions. Such statements include:

"I have to thank... every DJ, every radio guy, every promotions guy, everybody who ever put up a poster for me and spread the word."

-- Alicia Keys, recording artist and Grammy winner, 2008 Grammy Awards, February 2008

"[R]adio remains the best way to get new music into the listeners' lives."

--Sony BMG Executive VP Butch Waugh as quoted in Radio & Records, January 11

"[R]adio is the conduit to the people, the voice of the format and the lifestyle's soundtrack."

--Sony BMG Nashville VP of Marketing Tom Baldrica, as quoted in Radio & Records, January 11

"Obviously, radio is probably the most important thing for a new rock band coming out. If you don't get yourself on the radio, then you won't draw bodies at the clubs and you won't sell records."

-- 'Another Animal' drummer Shannon Larkin, Drum Magazine, 2008

"Country radio, thank you so much for being our mouthpiece. You know what we do means nothing if it never gets played, and no one gets to hear it."

-- 'Rascal Flatts,' Vocal Group of the Year, Country Music Awards, 2007

"I can't even believe that this is real... I want to thank country radio. I'll never forget the chance you took on me."

-- Taylor Swift, Horizon Award (for best new artist), Country Music Awards, 2007

"I have yet to see the big reaction you want to see to a hit until it goes on the radio. I'm a big, big fan of radio."

-- Richard Palmese, Executive Vice President of Promotion, RCA, 2007

"Radio has proven itself time and time again to be the biggest vehicle to expose new music."

-- Ken Lane, Senior Vice President for Promotion, Island Def Jam Music Group, 2005

"It is clearly the number one way that we're getting our music exposed. Nothing else affects retail sales the way terrestrial radio does."

--Tom Biery, Senior Vice President for Promotion, Warner Bros. Records, 2005

"That's the most important thing for a label, getting your records played."

-- Eddie Daye, recording artist, 2003

"Radio helped me a lot. That's the audience. I can't see them, but I know they're there. I can't reach out and touch them with my hand, but I know they're there."

-- B.B. King, recording artist, 2002

"If a song's not on the radio, it'll never sell."

-- Mark Wright, Senior Vice President, MCA Records, 2001

"Air play is king. They play the record, it sells. If they don't, it's dead in the water."

-- Jim Mazza, President, Dreamcatcher Entertainment, 1999

"I am so grateful to radio. Their support has truly changed my life, and I hope they know how appreciative I am for that."

-- Jo Dee Messina, recording artist, 1999

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

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