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FOR IMMEDIATE RELEASE
April 2, 2008
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show and DIS Consulting Announce Strategic Intelligence Partnership

--DIS Consulting to Enable NAB to Provide Expanded Research Content--

WASHINGTON, DC -- The NAB Show and DIS Consulting Corporation have announced a strategic research and marketing partnership designed to enhance the collection and distribution of research data of importance to the broadcast and electronic media industries.

As part of this partnership, DIS Consulting will provide content gleaned from its annual Global Market Reports to NAB365, NAB's new online marketplace for connecting buyers and sellers, as well as to other NAB publications and the NAB Show and conferences. DIS Consulting will also develop and provide new, original research-driven content to serve the needs of NAB members.

In return, NAB will become a distribution partner for DIS Consulting's Global Market Reports and DIS-coveryâ„¢ Trend Reports, which will be offered to its members and associate members at discounts. In addition, NAB will assist DIS Consulting in collecting research data from its member base and show attendees.

"Partnering with DIS Consulting, a leading research provider in our industry, will enable NAB to provide greater industry-specific research resources to our members and associates, including broadcasters and the manufacturers who serve them," said Chris Brown, NAB's executive vice president for conventions and business operations.

"We are very excited about partnering with NAB and the global resources they bring to the table," said Douglas I. Sheer, CEO and chief analyst for DIS Consulting. "We already serve many of NAB's members and associates, and this collaboration will enable us to distribute the results of our global surveys to a wider audience, as well as expand our capacity for gathering industry data - all in service of our goal to provide the best possible market intelligence to the broadcast industry."

About DIS Consulting Corporation
Founded in 1982, DIS Consulting Corporation is headquartered in New York City, with affiliates in Europe and Japan. They are the leading provider of global market research for the broadcast, professional video and audio industries. As a primary source of syndicated multi-client surveys, custom market research, and "bespoke" strategic consulting services, DIS Consulting counts over 1200 manufacturers as its clients. Click here for additional information about DIS and its publications.

About the 2008 NAB Show
The NAB Show will take place April 11 - 17, 2008 in Las Vegas (exhibits open April 14). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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