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July 12, 2007

NAB Radio Show Session To Examine Media Consumption

--The Bedroom Project: How Young Americans Use, Consume, and Interact with Technology and Media--

WASHINGTON, DC – The NAB Radio Show will feature a super session entitled, "The Bedroom Project: How Young Americans Use, Consume and Interact with Technology and Media." The session, designed by Arbitron and conducted by Jacobs Media, will take place on September 26 at 3:45 p.m. in the Charlotte Convention Center. Attendees will receive an in-depth look at how young Americans between the ages of 18-28 consume media.

"The Bedroom Project" includes interviews with participants in their natural surroundings to determine how Americans are navigating the digital environment and the impact this has on radio listening. The two-hour interviews were conducted in comfortable surroundings, including dormitories, living rooms, cars, and bedrooms to provide a more revealing look at how consumers use media technology such as radio, iPods, social networking sites and the Internet.

NAB Radio Show attendees will have the opportunity to view the video-taped interviews as well as hear a synopsis of the information collected from all the interviews.

About the NAB Radio Show
The NAB Radio Show is the largest annual convention for radio. This year's show, Sep. 26 - 28 in Charlotte, features interactive sessions, special events and exhibits and is co-located with the R&R Convention. More information about The NAB Radio Show is available at

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at


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