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FOR IMMEDIATE RELEASE
March 12, 2007
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Dennis Wharton
202-429-5350
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Digital Evolution: ATSC and NAB to Feature "DTV Hot Spot" at NAB2007

WASHINGTON, DC -- The Advanced Television Systems Committee and the National Association of Broadcasters will demonstrate the most sophisticated technologies in digital television at the ATSC DTV Hot Spot2007. The theme of this year's demonstration area is "Digital Evolution."

The DTV Hot Spot will be showcased at NAB2007, the world's largest electronic media show, April 16 - 19 in Las Vegas.

"2007 DTV HotSpot attendees will be rewarded with previews of a wide array of new DTV applications," said NAB Senior Vice President of Science & Technology Lynn Claudy. "The ongoing advancement of standards-based broadcast technologies is critical for the continued vitality of the digital broadcast service, and we are excited to partner again with ATSC at the NAB Convention to highlight DTV progress."

Hot spot technology demonstrations will include ATSC ACAP Standard application development tools and CE solutions, A-VSB for indoor and mobile reception, ATSC receiver software and development tools, distributed transmission test generator and analyzer, an advanced DTV multicasting service, D-ENG return channel capabilities, ATSC Software Data Download Standard and broadcast monitor, and home networking. Companies demonstrating these technologies in the DTV Hot Spot include AMD, BitRouter, ETRI, HANA, Harmonic/KBS, Microwave Radio Communications, Samsung, Unisoft, UpdateLogic, and Zenith/LG.

Also featured this year is a special demonstration of the ACAP Field Trial Project and its participating organizations, and an NAB/MSTV demonstration of high performance, easy-to-use DTV converter boxes for consumers.

"The Hot Spot will highlight the ongoing evolution of technologies and products based on ATSC standards," said ATSC President Mark Richer.

The DTV Hot Spot is located in the Las Vegas Convention Center's South Hall Upper Lobby (Booth #L30) and will be open Monday through Wednesday, April 16th - 18th, from 9 a.m. to 6:30 p.m. and Thursday, April 19th from 9 a.m. to 4:00 p.m.

For more information about the HotSpot, please visit www.atsc.org or contact Lindsay Shelton-Gross at lsheltongross@atsc.org.

About NAB2007
NAB2007 will take place April 14 - 19, 2007 in Las Vegas (exhibits open April 16). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. Complete NAB2007 details are available at www.nabshow.com.

About ATSC
The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. For more information, visit www.atsc.org.

About NAB
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

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