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FOR IMMEDIATE RELEASE
April 13, 2006
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Dennis Wharton
202-429-5350
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Disney's Sweeney To Keynote NAB/B&C TV Masters Luncheon

--NAB2006 Event Targets Monetizing New Distribution Platforms--

WASHINGTON, DC - Anne Sweeney, president of Disney-ABC Television Group and co-chair of Disney Media Networks, will deliver the keynote address at the TV Masters Luncheon co-produced by NAB and Broadcasting & Cable magazine Tuesday, April 25 at NAB2006 in Las Vegas.

The TV Masters Luncheon, co-sponsored by U.S. Digital Television and W Las Vegas Hotel and Casino, will focus on how media companies are monetizing new distribution platforms, including digital, mobile, broadcast and the Web.

Sweeney's address will be followed by a panel discussion focusing on how content providers and distribution outlets are driving new business. The luncheon panel will feature Larry Kramer, president, CBS Digital Media; Ric Harris, executive vice president/general manager, digital media and strategic marketing, NBC Universal Television Stations; Terry Mackin, executive vice president, Hearst-Argyle Television and head of Hearst-Argyle's digital media; Susana Schuler, vice president of news, Raycom Media; and Bill Hague, vice president, Frank N. Magid Associates.

"This luncheon will provide an informative look at the many opportunities available to content providers who embrace technology," said Broadcasting & Cable Publisher Chuck Bolkcom. "Whether it's streaming content on the web or delivering programming to handheld devices, broadcasters and other media companies are re-inventing their business models."

"With every new gadget lies a new opportunity and with every new program stream lies a potential new revenue stream," said NAB President and CEO David K. Rehr. "Last year, broadcast television delivered the top 255 most watched programs. With that kind of appeal, it's no wonder why Internet, telephony and mobile video companies are seeking partnerships with broadcasters. We look forward to hearing the insights of all of these high-profile industry leaders."

NAB2006 will take place April 22 - 27, 2006 in Las Vegas (exhibits open April 24). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all media.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

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