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FOR IMMEDIATE RELEASE
April 12, 2006
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Dennis Wharton
202-429-5350
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NAB2006 To Feature Forum On Next Generation MPEG

WASHINGTON, DC -- Advanced Video Services From Broadband to Wireless, a full-day forum at NAB2006 in Las Vegas April 23, will explore how open standards and changes in the MPEG-4 format can enhance the range of revenue-generating services by providing a different viewing experience with feature-rich TV and mobile broadcasting.

NAB joins with the MPEG Industry Forum (MPEGIF) and the Internet Streaming Media Alliance (ISMA) in presenting this event capitalizing on experiences of business and technology leaders of next-generation networks.

Senior executives from Alcatel, AT&T Operations, Inc., IBM Digital Media, Motorola, Nagravision, Nokia, PBS and Video Networks Ltd. are all featured half-hour speakers who will examine the state of advanced video services and the role of open standards in the ecosystem. The full-day forum includes a morning session on technology and integration, an afternoon session on business and content issues, interactive roundtable panels with speakers, and breakfast and lunch networking opportunities. Both MPEGIF and ISMA also will present an update of their work in developing and promoting open standards for IPTV and other areas of advanced-network services.

Both MPEGIF and ISMA also are sponsors of the AVC Alliance booth at NAB2006 where companies will demonstrate products using MPEG-4 AVC (H.264).

About NAB2006
NAB2006 will take place April 22 - 27, 2006 in Las Vegas (exhibits open April 24). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all media.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

About MPEGIF
The MPEG Industry Forum (www.MPEGIF.org) represents around 100 international companies and organizations from diverse industries and promotes the adoption of MPEG standards, including MPEG-4 AVC (H.264). MPEGIF serves as a single point of information on technology, products and services for these standards, offers interoperability testing, a conformance program, marketing activities and is present at international trade shows and conferences.

About ISMA
Founded in 2000, ISMA (Internet Streaming Media Alliacne) is a global alliance of industry leaders dedicated to the adoption and deployment of open standards for streaming rich media such as video, audio, and associated data over Internet protocols. The goal of its members is to promote standards-based solutions that offer greater choice, flexibility, extensive cost efficiencies and higher quality of service. ISMA achieves this by providing the industry with technical specifications based on non-proprietary and existing standards, testing solutions that enable multi-vendor, multi-platform interoperability, and a product conformance program. ISMA collaborates with industry analysts to track standards adoption, as well as with other trade associations and standards bodies to promote interoperable solutions across the entire content delivery spectrum.(www.ISMA.tv).

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