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FOR IMMEDIATE RELEASE
March 16, 2006
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Dennis Wharton
202-429-5350
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Wired Editor Chris Anderson to Keynote NAB2006 Technology Luncheon

WASHINGTON, DC – Chris Anderson, editor-in-chief of Wired magazine, will deliver the keynote address at the NAB2006 Technology Luncheon in Las Vegas on Wednesday, April 26.

Anderson's speech, The Long Tail, is also the title of an upcoming book by Anderson based on his research and 2004 article in Wired. The theory of The Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

Since taking the editor-in-chief position at Wired in 2001, Anderson has led the magazine to four National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005. Previously, he was at The Economist, where he served as U.S. business editor, Asia business editor (based in Hong Kong); and technology editor. Anderson's editorial career began at the two science journals, Nature and Science. Prior to that he worked as a researcher at Los Alamos National Laboratory’s meson physics facility and served as research assistant to the chief scientist of the Department of Transportation. He holds a Bachelor of Science degree in physics from George Washington University and studied quantum mechanics and science journalism at the University of California at Berkeley.

NAB2006 will take place April 22 - 27, 2006 in Las Vegas (exhibits open April 24). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all media.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

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