WASHINGTON, DC -- The National Association of Broadcasters today unveiled a new campaign aimed at educating listeners about the benefits of radio-enabled mobile devices in providing local news, entertainment, and emergency lifeline information. The initiative, which kicks off in the coming days, uses on-air and online resources to encourage listeners to seek out cell phones with broadcast radio capability.
Featuring radio spots in English and Spanish and print ads for use by local stations, the campaign promotes www.RadioRocksMyPhone.com to help listeners learn more about the issue. In addition to providing information about the role radio can play during emergency situations, the website offers facts about consumer demand for radio-enabled mobile phones, including a recent poll that found 73 percent of cell phone owners said having free, local radio as an option on their phone is important to them.
"People deserve all available means to stay safe in times of crisis, and radio stations can provide critical lifesaving information even when cellular service is disrupted," said NAB President and CEO Gordon Smith. "This campaign will help listeners find radio-enabled mobile devices so they may receive up-to-the-minute emergency information even on the go."
The campaign coincides with a letter Smith sent members of Congress today urging them not to support the Creativity and Innovation Resolution, which opposes manufacturers' inclusion of radio broadcast tuners in wireless devices. The letter highlights the important role radio stations can play in providing life-saving information during emergencies when cell phone service is unavailable, such as during this weekend's storm that sparked tornadoes in several states.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.