In partnership with the Administration and the Ad Council, we are providing a list of communities with large vaccine hesitant populations where additional education and outreach is needed. We urge broadcast stations to check the list below and consider increasing educational programming regarding COVID-19 vaccines if your community is impacted. Research suggests bringing in trusted medical voices from the community to answer viewer and listener questions is most impactful.
Get spots, B-roll footage, messaging and additional tools to keep audiences informed.
Get regional and demographic insight into how to share information with diverse groups.
Find out where the vaccine is available by zipcode and how to make an appointment.
Clicking this link will open the Vaccines.gov site in a new browser tab.
Dive deeper into research about public opinion of vaccines and how to reach audiences.
Visit these sources for further research and information on COVID-19 vaccines.
Stay up-to-date on the latest information about the vaccine and COVID-19 data.
NAB is a Proud Member of the COVID Collaborative