Vaccine Education Toolkit
This online toolkit provides research, sample messaging and suggested tactics to help local journalists craft vaccine education messages that will best resonate with their audiences. It is provided as an educational resource by the National Association of Broadcasters (NAB), the Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS).

We recommend you also refer to information provided by the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health and Human Services (HHS).


These materials have been developed for educational purposes only, not as a substitute for professional medical or legal advice. Should you have questions or concerns about any topic described here, please consult your medical or legal professional.

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