- What Broadcasters are Doing
- Operational and Editorial Resources
- Public Service Stories
- Tools in Spanish
In times of emergency, Americans turn to their local radio and television stations first for the most trusted and reliable information to stay safe and informed.
Unlike other communications mediums, broadcasters are on the front lines of a crisis, committed to staying on the air to provide critical information even when their own lives are in danger.
Today, despite facing the same economic challenges as other sectors, local broadcasters are providing their communities with accurate and timely information on COVID-19 on every platform – on air, online and on social media. Here are examples of how local stations are working to stay on the air and keep the public informed.
NAB asks policymakers to ensure that broadcasters are able to remain on the air during this public health crisis. Support the Local News and Emergency Information Act to allow broadcasters to seek relief under the Paycheck Protection Program (PPP), and fund federal advertising on local media. Read more.
Local stations have aired more than $150 million worth of NAB’s radio and television public service announcements (PSAs) in English and Spanish informing audiences how they can help prevent the spread of COVID-19.
NAB is providing stations with tools and resources, including PSAs, to help stations continue their operations and stay on the air, as well as accurately cover COVID-19 and prepare for the impact on their communities.
Broadcasters are providing breaking news and developments as they happen. Stations are adding additional news to their daily programming to keep communities informed with trusted, reliable information.
Broadcasters are using social media to provide accurate around-the-clock coverage of the pandemic, including live streaming government press conferences.
Broadcasters serve as the backbone of the Emergency Alert System which, in addition to providing resilient, reliable communications pathways to Americans for local emergency managers, can also be utilized on a nationwide basis by the President.
As the public need for information on COVID-19 continues, local broadcast stations and their network partners will continue to help educate the public on prevention and treatment, social distancing and flattening the curve.
When America needs trusted and reliable information, broadcasters are there.