The NAB Pulse August 18, 2008

NAB.org | Industry Areas | News Room

NAB Members Pledge Continuation of TV Service Before and After DTV Transition
All four network affiliate organizations endorse plan
The National Association of Broadcasters announced on August 12 that television stations across the U.S. have embraced a pro-consumer initiative ensuring continued television service in the weeks leading up to and following the digital television (DTV) transition. The boards of directors of the ABC, CBS, FOX and NBC affiliate organizations have agreed to support a voluntary month-long 'quiet period' ensuring no disruption of local television service in the weeks leading up to and following the digital television transition.
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Exciting New Tools from Radio Heard Here
In April 2008 NAB, RAB and the HD Digital Radio Alliance introduced Radio Heard Here, a broad advertising and promotional campaign as part of the Radio 2020 initiative unveiled in September 2007. Over the coming weeks and months we will be introducing tools and information to help you get excited about the future of our industry.
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Radio Show Career Day to Feature New Speed Mentoring Session
The National Association of Broadcasters Education Foundation (NABEF), the Broadcast Education Association (BEA) and the Radio-Television News Directors Association (RTNDA) will host the 2008 Radio Show Career Day on Wednesday, September 17 at the Austin Convention Center.
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More Radio News

Radio Show Session Spotlight: The $13 Billion Opportunity in Local Revenue >

Radio Show Session Spotlight: It's All About Me >

Affordable Airfares to Austin, Texas for The NAB Radio Show >

Satellite Coordination Schedule Available
Our partners at the Association of Maximum Service Television (MSTV) have made available the latest schedule for satellite broadcast DTV coordination, available here. The schedule lists all markets through February 2009.

NAB Small Market Television Exchange
The NAB Small Market Television Exchange will be held from September 25 - 27 in Phoenix, Ariz. Maximizing your own potential - and the potential of those around you - is key to success and a strong bottom line. The program focuses on issues such as health care advertising, mobile and Internet sales opportunities, cable and promotional money makers from ad categories such as auto, furniture, pharmaceutical, fast food and tourism. In 2008, advertisers are looking for exactly what they were looking for in 1988 and in 1908. They want a measurable return on investment. Read More >

In Brief

Reminder: Political Window for General Election Fast Approaching
The lowest unit charge (LUC) window for the General Election will open Friday, September 5. Stations should have already calculated their LUC for each daypart and class of time sold at the station. These rates should be disclosed in the station’s political folder in the public file. Additionally, the FCC has informally stated that stations that sell political spots on Election Day must sell at the LUC rate. If you have specific questions on political advertising, please call the NAB Legal department toll free at (866) 682-0276.

PSA Contest for College Communications Students
The National Association of Broadcasters Education Foundation and the Broadcast Education Association are accepting entries for a public service announcement (PSA) competition for college students in recognition of National Freedom of Speech Week. Each year, the third week of October is designated as National Freedom of Speech Week.
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Sign up for NAB's Fall Satellite Uplink Operators Training Seminar
Whether you are a satellite uplink operator, engineer or a technical manager, NAB's Satellite Uplink Operators Training Course is for you. This four-day course is designed to instruct students in the proper technical and operational practices for successful interference-free satellite transmissions. The course will be offered September 29 to October 2, 2008, at NAB's headquarters in Washington, D.C. For more information call Cheryl Coleridge at (202) 429-5346 or click here to access the Satellite Seminar Web site.

Behavioral Profiling on the Rise
Behavioral profiles have long been used to screen job candidates, motivate staff and help ensure workplace compatibility. Now, as the sour economy forces managers to do more with fewer workers, profiles are serving another purpose: identifying which of those remaining on the payroll are able to take on multiple tasks.
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The 2008 NAB Legal Calendar is available here.