The NAB Small Market Television Exchange will be held from September 25 - 27 in Phoenix, Ariz. Maximizing your own potential – and the potential of those around you – is key to success and a strong bottom line. The program focuses on issues such as health care advertising, mobile and Internet sales opportunities, cable and promotional money makers from ad categories such as auto, furniture, pharmaceutical, fast food and tourism. In 2008, advertisers are looking for exactly what they were looking for in 1988 and in 1908. They want a measurable return on investment. The Exchange can help you accomplish this. Tough times call for proactive strategies. Click here for registration and program details. For questions, call NAB Television at (202) 429-5366 or email tvevents@nab.org.

It’s not too late to participate in the Small Market Money Makers Competition. Entries will be accepted through Friday, September 5. The judging committee will select the best 25 sales promotions received overall to compete as Toppers in the Best of the Best Sales Promotion Competition during the NAB Small Market Exchange. The winner receives these great prizes:

• An all-expense-paid trip to the 2009 Small Market Television Exchange (airfare, registration and hotel accommodations)
• An LG Electronics 32” Integrated HDTV
• A hustle lesson and celebration cake for the winning station’s sales team
• A crystal award to take back to the station for bragging rights

No entry fee or meeting registration is required to participate in the competition. For the entry form, go to www.nab.org/smallmarket/moneymakers. You can submit as many ideas as you want. The more ideas you enter, the better your chances of winning.