Fortune 500 companies such as Merrill Lynch, Ernst & Young and others are hiring consultants to teach them how to deal with the under 30 workforce that only takes “yes” for an answer. They are called the “millennials” and at this year’s NAB Radio Show in Austin, we have a session designed to educate you on how to manage this generation.

The Millennial generation, born between the years 1976 and 1996, is the largest generation in American history. Their population size alone will change business, but their mindset is what will revolutionize the workplace. Millennials are connected, influential and highly educated. They are a new breed that will be essential to your success over the next 20 years. Lindsay Schutte, director of Millennial Strategy Program at Frank N. Magid Associates, will lead a session that explores the ongoing generational shift in the workplace. Frank N. Magid Associates has a deep knowledge of the way this group uses technology, consumes media and thinks about the workplace. She will tell you why Millennials act the way they do, and give advice about how you can achieve success by navigating generational shifts. Hear her insights during “The Millennials are Coming!” Friday, September 19 from 9 - 10:15 a.m. at The NAB Radio Show in Austin.

For a complete list of Radio Show sessions or to learn more about The NAB Radio Show, visit www.nabradioshow.com and register now.